Man, we’re just back from three-weeks of gigs down south and in France and we head away to Finland and Estonia at 5am tomorrow. I had a fantastic run of shows, great audiences, sold loads of merch. And we had a great time.
But there’s something that bothers me about the UK gigs – the lack of promotion by some venues. We don’t expect venues and bookers to do ALL the work, especially the ‘small-time’ folks. But they should make at least a bit of effort.
When I’m booked for a gig we send out a letter confirming the arrangements, a proper MU (Musicians’ Union) contract with a stamped addressed envelope to return a copy after signing, posters for the show and a bunch of EPKs (Electronic Press Kits) and promo CDs.
I’d love to say “no contract, no gig” but we’d be shooting ourselves in the foot as only about half of the folks send them back. The bizarre thing is that all the late cancellations (only three or four in as many years) have had contracts and subsequently been settled fairly easily.
Promotion from our end, regardless of the size of the show, includes all the online stuff (social networking sites, my own websites, online listings etc), email and snail mailouts and a media campaign targeting all local and region press, radio and TV. We also send monthly gig info to all the national press and relevant magazines.
I think that’s as much, if not more, promo activity than other independent acts – and it’s one of the reasons why we ‘re building things up and managing to make a living out of this.
Some venues certainly do their bit, and more – displaying posters and publicising what they have going on at their venue.
But it’s a mystery to me how some others get any audiences in at all, let alone stay in business. Two venues on that last run of gigs (which will remain nameless) had no posters up at all even though we’d sent them about 50 each. Nothing inside or out the place indicated there was anything on, let alone live music. Although very nice, the bookers and staff at each venue just didn’t seem bothered if it was going to be busy or not. One of the venues did have a big “what’s on this month” poster inside, outside and around town – but guess what? My gig wasn’t on it!
I was on a guarantee at each, so it wasn’t going to affect us financially, other than in potential CD/merch sales. But it’s nice to play to a decent sized audience. And surely to goodness the venue wants to make money and have a good vibe in the room? Sometimes you wonder if folks want things to be a success!
Luckily, all the shows worked out okay. But it worries me for bigger, future gigs – especially as we’re planning a major headline tour this time next year.
I guess the answer when aiming for that “next level” is to work with a name tour promoter who knows the venues inside out and can help sort out some folks at ground level to ensure all the neccessary local promo activity actually takes place.
Food for thought…
